Rolling Rock: Rolling Rock and Roll Show
Rolling Rock has a history of supporting music. We wanted to take a different approach than they had in the past and partnered with Steven Van Zandt and Little Steven's Underground Garage to create The Rolling Rock&Roll Show, a circuit tour with up and coming bands as well as some old favorites, and of course the Garage Girls-A-Go-Go. There was also a fund raising aspect, where proceeds would go to help ailing clubs across the country.